Ræktum vitið is

initiative of VR/LÍV & SVÞ

VR/LÍV & SVÞ

It is the shared goal of VR/LÍV and SVÞ to ensure that the education and skills of employees align with the needs of the sector.

Through the collaboration between VR and SVÞ and the initiative Ræktum vitið (Cultivating Knowledge), opportunities and possibilities for people in retail and services are expanded, enabling them to grow in their roles and tackle new challenges. This should lead to better conditions for employees. Additionally, the competitive position of companies in retail and services is strengthened, as experience shows that competition among industries for the most skilled workers is increasing and is expected to grow rapidly in the coming years.

The objectives of the project are to promote skill enhancement for employees in retail and services

80%

of employees in retail and services regularly participate in lifelong learning.

80%

of employees in retail and services regularly participate in lifelong learning.

80%

of employees in retail and services regularly participate in lifelong learning.

80%

of employees in retail and service companies with Icelandic as a second language achieve B1 proficiency in Icelandic.

80%

of employees in retail and service companies with Icelandic as a second language achieve B1 proficiency in Icelandic.

80%

of employees in retail and service companies with Icelandic as a second language achieve B1 proficiency in Icelandic.

2030

there will be recognition or certification for companies that promote lifelong learning for their employees.

2030

there will be recognition or certification for companies that promote lifelong learning for their employees.

2030

there will be recognition or certification for companies that promote lifelong learning for their employees.

What is the need
for Ræktum vitið?

Rapid changes in retail and services, including consumer demands, increased external competition, and the growth of e-commerce, mean that both companies and employees must be equipped to continuously face new challenges.

Reliability, leadership skills, and resilience are the competencies that managers consider most important for the workforce of the future. Lifelong learning can help employees enhance their skills in these areas.

We rely on
measurable results

To evaluate the success of the initiative, VR/LÍV and SVÞ will conduct regular surveys targeting employees in retail and services, as well as companies, to measure their engagement in lifelong learning and upskilling.

A partnership agreement was signed with Maskína through 2023 to oversee these surveys.